Month: April 2023

Programmatic Supply Chain in Context and Programmatic Header Bidding in Context are free for IAB members. Help us expand and improve the next editions.

After half a year of work, I can finally announce today that my second book in the “programmatic” series is published. In Programmatic supply chain in context you will learn all about the ad flow from advertiser to publisher including its carbon footprint, the dangers of ad fraud and how to defend against it and how to use SPO/DPO including ads.txt, sellers.json, buyers.json, SupplyChain Object […]