August 28, 2023
Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee
I was honored to share my thoughts on the topic with colleagues from IAB Europe’s Programmatic Trading Committee: Unveiling the Value of Programmatic Advertising: Programmatic advertising has transformed the way digital ads are bought and sold. First introduced to the market in the mid-2000s through the advent of real-time bidding (RTB) technology, advertisers can now target specific audiences with greater precision and efficiency through […]