September 18, 2023
The programmatic buying has made a giant step in the Czech Republic. CTV has a great future ahead
I answered questions about the development of programmatic advertising for the prestigious Czech magazine MediaGuru.cz. In it, I share my views on not only the past development, but also the future of programmatic, ad targeting, as well as HbbTV, CTV and artificial intelligence. We shouldn’t fear, but look forward – and learn. Full article in English: https://www.mediaguru.cz/clanky/2023/08/programatik-udelal-v-cesku-obri-skok-ctv-ma-velkou-budoucnost/