Author: superadmin911

March 2, 2024

The Programmatic Trading Committee’s Monthly Blog with David Bauckmann on Supply Chain Complexities

Introducing the debut of IAB Europe’s Programmatic Trading Committee’s monthly blog series! Every edition will feature a guest contribution from one of the committee members, offering unique insights into the most crucial issues facing the industry. Get a firsthand perspective from industry insiders—each opinion is individual and might not necessarily align with IAB Europe’s views. Nevertheless, fostering dialogue on programmatic topics is vital for advancing […]

August 28, 2023

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

I was honored to share my thoughts on the topic with colleagues from IAB Europe’s Programmatic Trading Committee: Unveiling the Value of Programmatic Advertising:   Programmatic advertising has transformed the way digital ads are bought and sold. First introduced to the market in the mid-2000s through the advent of real-time bidding (RTB) technology, advertisers can now target specific audiences with greater precision and efficiency through […]

May 26, 2023

Outstanding Contribution Award 2023

My books were successful at IAB Europe and were awarded at IAB Interact 2023 in the Outstanding Contribution Award category. Thank you to everyone who has helped me with my books, both in their creation and in their distribution.

May 13, 2023

Nextv: Programmatic advertising: From online to TV

On May 10, 2023, I had the pleasure of speaking on a panel at the Nextv Ad Europe 2023 conference (organized by Dataxis). The topic of our panel was: Programmatic advertising: from online to TV and we discussed with Eduard Krečmar (Publicis) moderated by Marion Ranchet (The Local Act Consultancy). The TV and online worlds are intertwined and gradually, in my opinion, heading towards an […]

April 8, 2023

Programmatic supply chain in context is published

After half a year of work, I can finally announce today that my second book in the “programmatic” series is published. In Programmatic supply chain in context you will learn all about the ad flow from advertiser to publisher including its carbon footprint, the dangers of ad fraud and how to defend against it and how to use SPO/DPO including ads.txt, sellers.json, buyers.json, SupplyChain Object […]

February 18, 2023

Publishers Empowered Summit 2023 conference

On March 9, I’ll have the honor of speaking at the Publishers Empowered Summit 2023 conference, hosted by Pubstack. The event is hosted online and anyone can attend for free. Official invitation: Edouard Brunet (Director of Strategy and Platforms Product at Publicis Media), Kim Sicko Skovgaards (Adtech & Operation Team Lead at STEP Network), and David Bauckmann (CTO at Impression Media, s.r.o.) will share their […]

February 16, 2023

History of header bidding

In December 2010[1], the OpenRTB Consortium was announced with the goal of defining a standard for real-time bidding. The standard was created in 2012 and was adopted as an IAB standard, and today we know it as the RTB protocol.   This gradually led to the emergence of a header bidding solution that enables real-time online auctioning between individual demand partners. Initially this was client-side […]

November 3, 2022

Lecture at Charles University in Prague

Today I had the opportunity to give a lecture to students at Charles University in Prague. Use of data in advertising and the example of abuse by Cambridge Analytica. I was very pleased with the interest and activity of the students. I do not remember such an initiative from my school years. Thank you for the invitation and I look forward to the next time. […]