Author: superAdminDavid

Once in a while in life we take steps out of our comfort zone and into exciting areas. One of those things for me is giving a lecture once a year to students at Charles University. This year, the topic was “Multichannel especially from the perspective of connecting TV and internet”. Last year I spoke about Cambridge Analytica and how it helped Donald Trump into […]

I answered questions about the development of programmatic advertising for the prestigious Czech magazine MediaGuru.cz. In it, I share my views on not only the past development, but also the future of programmatic, ad targeting, as well as HbbTV, CTV and artificial intelligence. We shouldn’t fear, but look forward – and learn. Full article in English: https://www.mediaguru.cz/clanky/2023/08/programatik-udelal-v-cesku-obri-skok-ctv-ma-velkou-budoucnost/