This knowledge will help you understand why header bidding came into being and what its purpose is.
This knowledge will help you to understand the second part of the book, which discusses in detail how header bidding works.
This knowledge will be necessary to understand the second part of the book, where we will discuss which type of auctions header bidding works with and what floor price can be set in it.
This chapter is the most comprehensive in this book and should provide a theoretical background for the following chapters.
This chapter could assist publishers in selecting the appropriate wrapper solution for their situation.
This chapter shows what data can help publishers increase revenue.
This chapter shows that header bidding can be set up in an ad server in several ways. Depending on the method of linking will determine the publisher's revenue. So, this is an extremely important area not to be overlooked.
This chapter explains why user identity is important to the advertising industry. This has long been addressed by cookie technology, which is now gradually being replaced by other technologies under the label user ID.
This chapter explains the legal standards that publishers must follow. It also shows the way to best meet all obligations and minimize the potential negative impact on revenue from targeted advertising sales.
This chapter shows how important it is to follow the bid request path between advertiser and publisher and how interesting optimizing can be financially.
This chapter shows how important it is to consider page load speed not only from the perspective of ads.
This chapter describes how a publisher can improve revenue by increasing ad viewability.
Total Pages
Described terms
Words
Chapters
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