The information in this chapter will help you understand the OpenRTB protocol, the cornerstone of supply chains. The information presented is best suited for marketers, not developers.
The most important chapter in the book delves into the philosophy of supply chains and explains them step by step.
In this chapter, you will learn about ad fraud and how to recognize it and avoid it. You will also learn about fraudster practices.
The IAB seeks to eliminate ad fraud with its transparency standards. Almost all players on the market make use of these standards, and you should familiarize yourself with them.
This chapter shows how important it is to keep track of the bid request on the path between advertiser and publisher and how financially beneficial optimizing that path can be.
Sustainability is the hot new topic in the advertising industry. This chapter reviews the basics of the global movement as a whole and introduces you to ways advertisers can contribute.
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