Category: Uncategorized

In December 2010[1], the OpenRTB Consortium was announced with the goal of defining a standard for real-time bidding. The standard was created in 2012 and was adopted as an IAB standard, and today we know it as the RTB protocol.   This gradually led to the emergence of a header bidding solution that enables real-time online auctioning between individual demand partners. Initially this was client-side […]

Today I had the opportunity to give a lecture to students at Charles University in Prague. Use of data in advertising and the example of abuse by Cambridge Analytica. I was very pleased with the interest and activity of the students. I do not remember such an initiative from my school years. Thank you for the invitation and I look forward to the next time. […]