Nextv: Programmatic advertising: From online to TV
On May 10, 2023, I had the pleasure of speaking on a panel at the Nextv Ad Europe 2023 conference (organized by Dataxis). The topic of our panel was: Programmatic advertising: from online to TV and we discussed with Eduard Krečmar (Publicis) moderated by Marion Ranchet (The Local Act Consultancy).
The TV and online worlds are intertwined and gradually, in my opinion, heading towards an inseparable common future. That’s why I am very happy that Impression Media has bought FTV Prima – the top commercial broadcaster in the Czech Republic.
Thanks to both of them for a great time and to the conference organizers for inviting us.